Strategic Branding Matters
Providing a Competitive Edge at a Competitive Price
"Without a clear roadmap built upon meaningful customer insights, your marketing plan might just be a collection of random tactics."
The Challenge
As digital marketing has grown in importance to customer acquisition, many businesses have mistakenly skipped over the step of establishing their strategic branding and focused exclusively on tactical execution. The market place is flooded with customer acquisition tacticians but very few have the experience and discipline to create a meaningful and sustainable strategic positioning.
What is Strategy?
A strategic positioning project uses superior customer insight to answer the following questions
Who am I trying to reach?
What is my value to the customer?
If I build awareness of my brand, why will they choose me?
A good strategic plan based on consumer insights will
Drive Market Share and Profitability
Set Priorities and Evaluate Opportunities
Assure Synergistic Messaging (1 + 1=3)
Reach The Right Customer
Improve ROI
Create Competitive Advantage