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Meet the Managing Partner

Leslie Gibbs

  • LinkedIn

"I am a career marketer.  I believe that marketing is a strategic process that begins with discipline and strategic insight.  It is not industry specific. It is a process that can be reapplied over and over again across a broad range of industries.

I am not a pretty-picture marketer who falls in love with execution. I am passionate about using consumer insights and real numbers to drive P&L growth and lead decision making. I started my career with a strong brand management foundation at Procter & Gamble and LensCrafters.  I have earned an M.B.A from Kellogg and I have spent my last decade in the C-Suite, working directly for CEOs and speaking directly to boards.  I specialize in driving stakeholder value in through a strong insight-driven strategy.   Many of my clients are in health care and technology industries."

Kind Words About Leslie

"If you can only work with one brand strategist, Leslie should be your pick....Leslie has a knack for asking deep questions that uncover the root of the opportunity.  Leslie does a great job of adding ancillary value, which falls outside the core area I had originally defined.  It's a pleasant surprise!  We still keep well focused on driving progress on the task at hand, but the value is not limited to just that specific area."

Josh Aston, Chief Marketing Officer and SBM Client 2022-2023

"Leslie Gibbs is an expert marketing leader.  She's been an immense support to me and my team as our fractional CMO.  Leslie's marketing savvy, rolodex of creatives and other resources, and her insights have helped us build a marketing platform and playbook."

Idara Umoh, Chief Growth Officer & SBM Client 2023-2024

"Leslie is actually a real, honest-to-goodness marketing expert...I have witnessed her successfully build a local healthcare brand into a national market leader and a national brand into marketshare dominance.  Any organization interested in a far more powerful, memorable and financially successful marketing direction should work with SBM."

Glenn Sagon, Owner and CEO, Partnering agency since 2019

" Leslie Gibbs is a brilliant marketing strategist and a pleasure to work with.  She helped us rebrand and create a compelling new identity that resonated with our customers and stakeholders...She has a wealth of knowledge and expertise in brand development, digital marketing, customer instights, and integrated marketing."

David Bryden, Chief Strategy Officer & SBM client 2023-2024

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Samples of SBM Marketing Work

Here are simple pdfs of how a unified brand strategy looks in a cohesive marketing execution.

Thank you to Sagon-Phior who partnered on the creative development.


Most Admired Women in Business 2023


Learn more about Leslie Gibbs and Strategic Branding Matters in The Chief Navigators  magazine's "The Most Admired Women Leaders in Business, 2023" issue,  published June 2023.

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