About Leslie
“I am an industry agnostic career marketer. I believe that marketing is a strategic process that begins with discipline and strategic insight. It is not industry specific. It is a process that can be reapplied over and over again borrowing best practices from a broad range of industries and business models.”— Leslie
Her focus is using consumer insight and real performance data to drive P&L growth and inform leadership decisions.
Leslie is a career marketer who believes marketing starts with discipline and strategic insight, not decoration. It is not industry-specific. It is a repeatable process that can be applied across categories, markets, and business models. She does not chase execution for its own sake. Her focus is using consumer insight and real performance data to drive P&L growth and inform leadership decisions.
She began her career with rigorous brand management and consumer research training at Procter & Gamble and LensCrafters. Leslie earned her MBA from Kellogg and has spent the past decade in the C-suite, working directly with CEOs and private equity boards to build enterprise value and align marketing with business outcomes.
Her insight-driven approach has helped B2B2C organizations add effective direct-to-consumer capabilities that increase awareness, strengthen B2B influence, and unlock new revenue streams.
Leslie has worked across CPG, healthcare, technology, safety, and B2B sectors. Her experience also includes projects with Disney, Coca-Cola, Kraft, Saban Entertainment, and Mattel.