Fractional CMO
Strategic Marketing Leadership
Ideal for small to medium-sized companies needing an experienced leader to provide marketing infrastructure, strategy, and oversight, but not requiring a full-time marketing leader or only needing interim support.
Value Proposition / What a Fractional CMO Does
Strategic Brand Leadership
Positioning, messaging, and insight-driven strategy built for scale.
Marketing Systems & Structure
Team organization, workflow optimization, selection and management of agencies.
Acquisition & Demand Generation
PPC, digital, social, SEO, AI optimization, product marketing, and full-funnel planning.
C-Suite Partnership
CEO & board alignment, long-term planning, investor readiness.
Fractional CMO
- • 30-90 hours per month
- • Hands-on leadership
- • Fully embedded in your business
- • Builds team + structure
The SBM Approach
1. Diagnose: Market assessments, stakeholder interviews, consumer research, and competitive review.
2. Strategize: Insight-driven brand differentiation, brand positioning, visual consistency, messaging, and marketing road map.
3. Build: Creative development, website refreshes, new collateral, enhanced digital presence, and AI optimization.
4. Scale: Acquisition, tracking, optimization, retention, and lifetime value.